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Credibility Management and Training

FOR IMMEDIATE RELEASE : (Winnipeg, Feb 5) “BE BELIEVABLE, WINNIPEG!” That’s what Jessica LoRusso, who has built several million dollar small businesses, says to businesses city wide. It’s a message she also brings to entrepreneurs around the world… but THIS Sunday, locals have a special treat as successful entrepreneur becomes author - with an exciting international Book Launch Party right here, on Tache avenue in Winnipeg.

Everyone who is interested in hearing this important message, and meeting the author - is invited!

LoRusso’s belief in the importance of believability is reflected in the attention getting title of her new book. Called “Be Believable - How to Build a Credible Business,” it is essential reading no matter what kind of business you are in. When asked about the title of her book, LoRusso says believability has been one of the most integral factors to her success - and that coaching other business leaders across industries has taught her there is nothing more important in today’s business world than authenticity.

“In Be Believable, Jessica shares insider tips on learning how to increase sales and build a positive business reputation with credibility and trust. Develop your professional presence and become more impactful and start becoming a leader in your industry. Build your blueprint to more money and success with the five primary systems: sales, marketing, profit, customer experience, and leadership!" - from the book jacket.

THIS Sunday, Winnipegers have the very special opportunity to meet the author in person, ask questions, and get the first edition of this timely tome autographed.

Oh a personal note, Jessica says she is very excited about the Launch in her hometown: “Being a published author is a very exciting time for me. I honestly am amazed that I wrote a book. I struggle with being dyslexic. Therefore writing has always been difficult for me. I can say that I have taken the “im” out of impossible and made it possible. In other will happen if you want it.”

And that’s one of the message entrepreneurs take away from hearing Jessica speak - and from reading her book. With determination and drive you can build your business - and with authenticity and the believability factor - there’s no holding you back.

It’s no exaggeration to say if you buy one business book this year - this should be it. Full of real world, practical advice you will remember for a long time, this is one you will be recommending to others.

Get your personal, autographed copy this Sunday Feb 11 from 2pm to 4pm at 192 Tache Ave.

For more information on the book :

Now available on in Kindle :

Be Believable on Facebook :


Tracy Lamourie

Lamourie Public Relations

[email protected]